The Selling Process

There are 5 essential ingredients that comprise the formula for a successful sale of your home:


The general upkeep and presentation of your home is critical to obtaining the highest value for your home. LocationThe pricing of your home must reflect its location. The better the location the higher the acceptable price will be set.


The pricing of your home must reflect the current nature of the market. Recession, inflation, interest rates, mortgage availability, competition, and the public’s perception of the general economy all make up the market.


The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes.


Price is the #1 most important factor in the sale of your home. The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. We will utilize the latest computer technology and our in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home. You can’t afford any “guesswork” in this critical step!

If you are thinking about selling your home or know anyone who is interested in a market analysis for their home contact Athena for a FREE consultation on how she would strategize to customize a marketing and sales plan to sell your property.